Q2 SMB Founder Ad Push — Creative Brief

Overview

Client: MarketerHire
Channel: Meta
Format: Paid Social — Static · 1:1, 1080×1080 (primary) · 4:5, 1080×1350 (feed)
Objective: Conversion
Round 1 Due: Friday, May 15, 2026
CTA Destination: marketerhire.com/get-started
Ad Set: Conversion campaign · SMB Founders 1–50 employees · US · Lookalike on signed-deal LTV (1%)
Angle: Founder-to-founder. Lead with the 48-hour matching speed. Match is free for 7 days, no commitment. Make the speed the hero; the product is the supporting visual.

Goal

Drive trial starts from SMB founders who burned out on in-house marketing hires. Lead with the speed advantage and the no-commitment trial.

Target Audience

SMB founders, 1–50 employees, who've tried hiring a marketer in-house and burned out on the process. Active on LinkedIn and in startup Slack/Discord communities.

Copy

Headline: Your first marketer match. Free for 7 days.
Supporting Copy: Stop hiring marketers who don't ship. We'll match you to a vetted senior marketer in 48 hours. If they're not a fit, walk away — no contract, no charge.
CTA: See your match · marketerhire.com/get-started

Visual Direction

Background

White (#FFFFFF) or light gray (#F8FAFC). Clean, professional, no gradients.

Product

Marketer headshot or 'Match in 48 hours' visual — supporting role. Pink (#FF52E5) accent on a single phrase or stat.

Layout

Headline large and dominant (60-70% of the canvas). CTA button bottom-right or center. Logo top-left at 24px height.

Mockup Reference

Directional Mockups — low-fi, AI-generated per variation

V01 mockup — Speed-led — V01 · Speed-led

Matched with a senior marketer in 48 hours.

V02 mockup — Trial-led — V02 · Trial-led

Your first marketer match. Free for 7 days.

V03 mockup — Founder-pain hook — V03 · Founder-pain hook

Stop hiring marketers who don't ship.

V04 mockup — Stats-first — V04 · Stats-first

95% trial-to-hire. 6,000+ companies. Zero retainers.

V05 mockup — Founder voice — V05 · Founder voice

"Hired our growth marketer in 3 days. They paid for themselv

Variations · 5 concepts

V01

Speed-led

Headline: Matched with a senior marketer in 48 hours.
Supporting: Free for 7 days. No contract.
Visual notes: Bold headline center. '48 hours' in #FF52E5. Subtle clock or arrow motif.

V02

Trial-led

Headline: Your first marketer match. Free for 7 days.
Supporting: If they're not a fit, walk away. No charge.
Visual notes: Headline left-aligned. Marketer headshot right side. Pink underline on 'Free for 7 days'.

V03

Founder-pain hook

Headline: Stop hiring marketers who don't ship.
Supporting: Pre-vetted senior marketers, matched in 48 hours.
Visual notes: Stark white bg. All-caps eyebrow ('FOR FOUNDERS'). Body in dark slate. CTA pink.

V04

Stats-first

Headline: 95% trial-to-hire. 6,000+ companies. Zero retainers.
Supporting: Match in 48 hours. Free 7-day trial.
Visual notes: Three stat tiles in a row. Numbers in #FF52E5, labels in slate. CTA below.

V05

Founder voice

Headline: "Hired our growth marketer in 3 days. They paid for themselves in 30."
Supporting: — SMB founder, 18-person team. Match in 48 hours, free 7-day trial.
Visual notes: Photo of founder + quote callout. Pink accent on '3 days'. Logo lockup bottom-left.

References

CTA Destination: marketerhire.com/get-started
Assets / Links: Figma working file (variants + reference): www.figma.com/design/9yKWemKiLQZa7WKuDZ4sfO/MH-Site-Primary

Drive — logo, product shots, brand kit: drive.google.com/drive/folders/1eAgjr1G9Os1iPSNn2zjJW5aK5Y5nGdPt